Aussie marketers: Is your brand ‘relationship marketing ready’?
Aussie consumers trust ads less, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
What can marketers do to keep up with this seismic shift in consumer expectations where hyper-personalised relationships with brands are the only way forward?
Join a panel of marketing experts as we discuss:
- What Aussie consumers want and don’t want from their favourite brands
- How to win customers’ hearts and minds with relationship marketing
- The “sweet spot” of customer loyalty in a world without cookies
Senior Solutions Consultant, Cheetah Digital
CEO and Founder, The Point of Loyalty
Founder and Director, Arktic Fox
Moderator: Azadeh Williams
Managing Partner, AZK Media