How to Utilize Mobile Across the Entire Customer Lifecycle
When engaging with a brand, consumers interact with several digital touchpoints that are seldom connected. However, these channels can almost always be accessed on mobile, with SMS, browser, email, apps, social and wallet readily available on most devices.
By making mobile the nucleus of any digital communication strategy, brands can harmonize data and use it to power more-personalized and frictionless experiences across all touchpoints.
Join Andy Gladwin as he shows us exactly how to acquire, understand, serve and retain customers with the ever-important mobile channel.