U.S. Generation X Consumer Trends Index 2023

As the United States continues to grapple with rising prices and economic uncertainty, marketers face the constant challenge of maintaining a pulse on ever-fluctuating consumer behavior.

In this iteration of our 2023 Consumer Trends Index, we isolate U.S. Gen X consumers. We explore their shifting behaviors, messaging preferences, positions on data privacy, and more.

This a must-have resource for any marketer active in the United States.