The 2023 U.K. Retail Forecast
U.K. consumers and retailers alike are facing economic headwinds, but there are multiple tailwinds to offer optimism for the year ahead. We have listened to over 1,000 U.K. consumers on their attitudes to personalization, privacy, messaging, loyalty and the rising cost of living, and the results are clear – they will trade behavioral data for a more individualized service, pay more to purchase from preferred retailers, and will be making less impulsive purchases and turning to loyalty benefits as the monetary concerns increase.
The breadth of data, combined with advice will empower retail marketers to the trends impacting consumer purchasing behavior in the U.K. and how to deliver relationship marketing strategies that foster long-lasting connections between retailer and buyer. It’s a must have resource for any retail marketer active in the U.K.