5 Steps for Selecting the Right Email Marketing Technology for Retail

Selecting the right email marketing technology is critical for brands that want to build genuine relationships, foster loyalty and ultimately drive more bookings. This eBook serves as a comprehensive guide for retailers tasked with locating the best marketing platform for their clients and their businesses.

This guide will help you:

• Lay out the framework for your email marketing strategy and understand how technology can support those objectives
• Define the functional, operational and technical requirements needed to deliver an engaging and revenue-generating email marketing strategy that can span multiple clients
• Select a Relationship Marketing vendor that understands the ins and outs of retail email marketing
• Educate yourself on the best practices and use cases for leveraging email marketing technology as a retailer