Do Marketers Need to Worry About Google’s Plan to Delete Inactive Accounts?

In Google’s continued pivot towards better security, transparency and privacy, it has announced plans to erase all inactive Gmail accounts by the end of this year. For marketers this is quite the headache, as emails sent to deleted accounts will lead to a surge in hard bounces, a drop in deliverability rates and irreparable damage to sender reputation. However, for proactive marketers, this time of acute digital disruption is in fact an opportunity to increase both delivery rates and engagement.

Check out our latest article, with everything you need to know about how Google will implement its strategy, along with 5 easy-to-action tips that will empower you to improve the health of your email list, keep deliverability rates high, re-engage lapsed contacts and boost conversions.