2022 Digital Consumer Trends by Age Group

Get the generational trends that drive purchase decisions for Gen Z, Millennials, Gen X and Boomers.

There are a lot of stereotypes and presumptions when it comes to what compels different generations to purchase. Rather than just guess, we spoke to over 5,000 global consumers, from Gen Z through to Boomers on their attitudes to personalization, privacy, messaging, advertising and brand loyalty.

Our research reveals the key differences between age groups as well as the shifts in purchasing behavior since our study the previous year. Get all the data revealing the varying online consumer expectations from each generation and how to build more meaningful and lasting relationships from acquisition through to loyalty.