Australia and New Zealand Consumer Trends Index 2023
With increased economic uncertainty and the rising cost of living, it is critical for marketers to get a pulse on shifting consumer behaviour. This is why we surveyed over 1,000 consumers from Australia and New Zealand on a variety of topics, including purchase channels, messaging preferences, data privacy, value exchanges, and more.
Marigold’s latest research digs deep into what ANZ consumers expect from the brands they do business with online. This breadth of data — combined with granular insights, age filtering, and year-on-year shifts — will empower digital strategists, marketers, and decision makers to deliver impactful relationship marketing strategies. It’s a must-have resource for any marketer active in Australia or New Zealand.