Marigold Engage+

Striking a Balance Between Hi {First Name} and Creeping Customers Out

Personalization in marketing is incredibly effective – when it’s not bordering on too personal.

Personalization in marketing can be incredibly effective. Did you know that 81% of consumers are happy to get recommendations based on past purchases? And 69% of consumers appreciate getting the abandoned item in a digital cart reminder?

However, sometimes personalization can border on the creepy. It’s a delicate line that marketers have to walk and one that’s made all the easier by starting with a solid and respectful data acquisition strategy. Sourcing data points directly from consumers is the first step in creating personalization that has an impact.

Read this to learn how to create personalization that serves the consumer and find out the steps you should be taking to create a better all-around, 1:1 personalization experience for your audience.