Reimagine Your Welcome Program and Move Away From Preference Centers

From their inception, email preference centers were a handy way for marketers to retain customers in their email database. However, with consumers’ preferences and purchase motivations constantly evolving, marketers need a way to drive two-way communication throughout the lifecycle.

By incorporating interactive experiences into your cross-channel messaging strategy, you’ll end up creating far more effective digital marketing programs based on actionable and relevant preference data.