Mastering Best Practices for Effective Email Marketing Message Testing

Check out this guide to learn the best practices of message testing. Find out how you can uncover actionable insights by asking and answering the right questions

Message testing is a vital part of any campaign strategy. It allows you to optimize the content and design of your emails as well as perfect your marketing strategy. With the right insights, you’ll deliver more impactful and engaging emails, and by adopting effective message testing practices, you’ll enhance your email marketing efforts to drive better outcomes, resulting in more conversions, more transactions, and a higher ROI.

Here is a taste of what you will learn in this guide:

• Before you start testing, having a framework in place for your experimentation is necessary. Knowing which aspects of your framework to tweak, alter, or leave alone is essential.
• As you decide what to test, take the time to consider why you’re testing and what your ultimate objective is for testing. There are a variety of outcomes that you can work toward to achieve your marketing goals.
• Whether it's improving open rates, click-through rates, conversions, or engagement, having well-defined objectives will guide your testing strategy.